Meet Founders Shaheen & Noraida Miller 

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Launched in 2021, here at Northern Star Watch we are driven by a passion for horology and a commitment to creating timepieces that blend timeless elegance with bold, inspired design. Proudly assembled in the USA, each watch is a reflection of our dedication to precision craftsmanship, enduring quality, and meaningful storytelling. Our timepieces are not just instruments of time—they are symbols of strength, adventure, and purpose.

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How Did Our Story Begin? 

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I have never been a fan of high fashion or name brand goods. People that know me will say I will wear the same pair of shoes for an entire year. I’ve never been picky about clothing for as long as I can remember. But there is one thing I’ve always been picky about. Watches. When it came to watches I have what you could say a very , exquisite palate. Often times that pallate would draw me towards a $120 watch I really like , or the $ 50,000 watch I could only afford in my dreams. If it looked great , and fit my personality I loved it. I don’t wear watches because it’s an expensive or name brand watch , but I wear them because I feel something when I look at it.

 

About 4 years ago I was soundly asleep. This was one of those rare occasions where I actually had a dream, and even rarer that I could remember it! This particular night I dreamed that I was looking at the beautiful night sky. The stars were ethereally bright and pronounced. There was one star in the center of the others that was brighter and bigger than the rest. Suddenly the stars started to shift and come down out of the sky , in what seemed to be within the form of a watch face.

 

When the watch face was before me the stars was STILL inside it glistening as if it never moved out of the sky. The stars was within the watch now. In my dream or vision (because it felt so real) I remember the sensation of thinking this is the most beautiful watch I have ever seen.. and then I woke up.

 

My birthday was 2 weeks away and I was on a mission. I NEEDED to find that watch I saw in my dream. Someone had to have created it or made something similar. I had to find it. I began my search of what began as 1 or 2 websites, led to 10 or 15, then led to over a hundred websites, and could not find the watch I saw in my dreams , more importantly I couldn’t find a watch that made me feel the way I did in my dream. Have you ever had a dream where you could fly ? It’s the strangest , exhilarating, yet familiar feeling that when you wake up , you why you can’t really fly just like in the dream. That is the feeling I was searching for.

 

In my desperation after looking through thousands of watches , I decided to draw out the watch so I couldn’t forget it. After several hours of messing with it I had a concept. Like a little kid with his hurried drawing showing mom , I ran to my wife to show her and she was both shocked and surprised at what I drew , and so was I .

 

I looked at my half baked windows word art slapped together image and knew I had something special . We decided to try my hand at Adobe illustrator, and refine my drawing a bit more. I spent days learning how to make a line , how to texture through YouTube videos because I have never used Adobe suite before.

 

Once I finished refining my drawing , again all proud I showed my wife the laptop. I asked her what shall we name it ? She said how about Northern Star.

 

Over the course of the next 4 years , God provided me with free CAD software to 3D model the watches , and then shortly after find a manufacturer that understood my vision!

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I understand that this watch design was given to me by God for a purpose to make an impact. For me it’s not about making money , but being a light to others in need.

 

Northern Star Watch is not just the name of our brand but its represents each Watch Owner who becomes a North Star for others around them worldwide.

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Our Design Inspiration

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Rooted in rich narrative, our designs are inspired by two powerful realms: the grandeur of medieval legends and the boundless beauty of the celestial sky. Every Northern Star watch carries the essence of knights, castles, swords, faith and shields, reflected in its distinctive design elements. The beveled edges of the case mirror the sharp lines of a finely forged blade, while the angular lugs evoke the commanding architecture of castle towers. The crown, sculpted with precision, is designed to represent a shield—a symbol of protection, resilience, and unwavering strength. This subtle yet powerful detail embodies the spirit of fortitude that defines our brand.

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Complementing these medieval influences, our dials pay homage to the celestial sky. Each one is crafted with intricate detail, featuring subtle gradients and textured surfaces that capture the awe-inspiring beauty of the cosmos. Deep blues, shimmering blacks, and star-like accents create a mesmerizing, galaxy-inspired backdrop on your wrist.

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To elevate this cosmic aesthetic, we adorn our timepieces with Moissanite gems carefully chosen to represent the stars that have guided travelers for centuries. Known for their exceptional brilliance and fiery sparkle, Moissanite stones possess a higher refractive index than diamonds, making them one of the most dazzling gems in existence. Their remarkable light dispersion creates a celestial twinkle, mirroring the shimmer of distant stars across the night sky. The placement of these gems on the dial or as hour markers offers a subtle yet striking tribute to the timeless beauty of the cosmos.

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But Northern Star Watch is more than a maker of fine timepieces—it is a brand with a purpose. We are proud to support various charities, giving back to causes that make a meaningful difference. Just as the Northern Star has guided explorers through history, we strive to be a guiding light by contributing to organizations that promote positive change. With every watch sold, we embrace the opportunity to help create brighter futures and inspire hope.

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To us, being a Northern Star means more than just creating exceptional watches—it means standing for integrity, generosity, and resilience. It represents the determination to chart your own course, the courage to help others find their way, and the belief that even the smallest light can illuminate the darkest path. Our mission is to inspire individuals to be like the Northern Star—a source of strength, guidance, and inspiration to those around them.

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Our watches are crafted for those who value not only timeless style but also timeless values. Whether you’re exploring new frontiers or making an impact in your community, a Northern Star watch is more than an accessory—it is a symbol of your commitment to living with purpose.

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Thank you for being part of the Northern Star Watch story. With every glance at your wrist, may you be reminded of your own unwavering spirit—bold, brilliant, and always guiding others toward a brighter horizon.